Cutwater

About Cutwater

Cutwater, founded by Chuck McBride, is a branding & identity agency based in San Francisco. Its work also spans Advertising, Packaging, Motion & Film and Experiential.

Cutwater is a bi-coastal independent that opens its pitch with refreshing bluntness, clients don't hire it for ads, they hire it for growth, and it wants the work judged on exactly that. It's a full-service creative, media and digital shop, and that growth-first framing is a smart way to cut through the usual agency self-regard: the deliverable isn't a commercial, it's a business result.

The strength is that clarity of purpose paired with genuine full-service breadth and the independence to back it. The trade-off is the independent's familiar one. It competes on focus and results rather than scale. For a brand that's tired of agencies measuring themselves by award shows and wants a partner that defines success the same way the client does, Cutwater's whole framing is a point in its favor.

Specialties

At a glance

• LocationsSan Francisco
• FounderChuck McBride
• Phone+14153419100
• Emailinfo@cutwatersf.com
• Websitecutwateragency.com

Best for

Cutwater is a good fit if you need:

• A new brand identity or a rebrand
• A big advertising campaign
• Packaging design for physical products
• Motion design, animation, or film
• Events, activations, or experiential work

Careers & open roles

Cutwater is currently hiring. See current openings on its careers page.

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