Guides
Practical, opinionated guides on hiring an agency, working with one, and building a creative career, from the team behind the directory.
How to Choose an Agency
How to write a brief, build a shortlist, read a portfolio, understand pricing, and avoid the common red flags when hiring an advertising, branding, or design agency.
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How to Build a Portfolio That Gets You Hired
What to show, how many projects to include, how to write case studies, which platform to build on, and how to get your portfolio in front of agencies.
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The Types of Agencies Explained
Advertising, branding, digital product, strategy, media, social, motion, experiential, PR, and packaging agencies, what each does, and how to choose.
Read the guide →What Does an Agency Cost?
The pricing models, rough cost ranges by project type, what drives the price up or down, and how to get a quote you can trust.
Read the guide →More guides on the way
We are building out more practical guides, including agency vs. freelancer vs. in-house and how to run a pitch. In the meantime, the directory is the fastest way to find the right partner.
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