Fallon

Minneapolis, Minnesota

Fallon is a Minneapolis-based advertising agency specializing in strategy and branding & identity, with clients including Arby's.

Our take

Fallon is a creative legend, the Minneapolis agency (founded 1981) that proved the heartland could out-create anyone, and made some of the most celebrated advertising of its era.

About Fallon

Founded in 1981 by Pat Fallon and Tom McElligott, Fallon is an advertising agency based in Minneapolis. Its work also spans Strategy and Branding & Identity. Past clients include Arby's.

Fallon is a creative legend, the Minneapolis agency (founded 1981) that proved the heartland could out-create anyone, and made some of the most celebrated advertising of its era. BMW's "The Hire" films essentially invented branded content as we know it, and Cadbury's "Gorilla" became a global phenomenon; this is a shop with a permanent place in the medium's history of idea-first, creatively ambitious work.

The strength is that pedigree of distinctive, talked-about creativity, Fallon at its best makes work that transcends advertising. The standing challenge for any agency with this storied a past is matching it in a fragmented modern landscape, and Fallon has navigated the industry's churn like its peers. But the creative DNA that produced "The Hire" and "Gorilla" is real, and on the right brief it still shows.

Specialties

AdvertisingStrategyBranding & Identity

At a glance

  • Founded1981
  • LocationsMinneapolis
  • FoundersPat Fallon, Tom McElligott
  • Websitefallon.com

Best for

Fallon is a good fit if you need:

  • A big advertising campaign
  • Brand positioning and strategy
  • A new brand identity or a rebrand

Notable clients

Arby's

Careers & open roles

Fallon is currently hiring. See current openings on its careers page.

Frequently asked questions

Where is Fallon located?

Fallon is based in Minneapolis.

What does Fallon specialize in?

Fallon focuses on Advertising, Strategy and Branding & Identity.

What brands has Fallon worked with?

Fallon's clients have included Arby's.

When was Fallon founded?

Fallon was founded in 1981 by Pat Fallon and Tom McElligott.

Is Fallon hiring?

Yes, Fallon has open roles listed on its careers page.

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Profile last reviewed July 2026

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