IDEO
San Francisco, California
About IDEO
IDEO is the studio that gave "design thinking" to the business world — the Palo Alto firm that designed Apple's first mouse, popularized human-centered design as a method, and convinced a generation of executives that the way to solve a problem is to start with the people who have it. Today it works at the level of new businesses, brands and the experiences and capabilities that bring them to life, which is to say it operates more like an innovation consultancy than an agency.
The strength is genuine intellectual leadership — IDEO didn't just practice human-centered design, it defined the field. The honest read is that design thinking became so ubiquitous (and so diluted by imitators) that IDEO's differentiation is harder won than it was a decade ago, and the firm has navigated a tougher market. But for ambitious, ground-up innovation work, the original article still carries real authority.
Specialties
At a glance
- LocationsSan Francisco
- Websiteideo.com
Careers & open roles
IDEO is currently hiring. See current openings on its careers page.
Frequently asked questions
- Where is IDEO located?
- IDEO is based in San Francisco.
- What does IDEO specialize in?
- IDEO focuses on Branding & Identity, Advertising, Digital Product & UX, Experiential, Strategy and Social & Content.
- Is IDEO hiring?
- Yes — IDEO has open roles listed on its careers page.
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