Leo Burnett

About Leo Burnett

Leo Burnett, founded by Leo Burnett, is an advertising agency based in Chicago. Its work also spans PR & Comms.

Leo Burnett is Chicago advertising royalty, the agency that gave the world the Marlboro Man, Tony the Tiger, the Jolly Green Giant and the Pillsbury Doughboy, an almost unmatched run of brand characters that became part of the culture itself. Burnett's philosophy of finding the "inherent drama" in a product still underpins the place, now consolidated as "Leo" within Publicis, with the more recent "Like a Girl" work for Always proving the creative instinct is still alive.

The strength is a heritage of building brand icons that endure for decades, backed by Publicis's global scale, data and technology. The familiar caveat is the network one, a shop this large and this storied is uneven, and the question is which team and which era you're getting. But few agencies have demonstrated a longer track record of creating characters and ideas that genuinely stick.

Specialties

At a glance

• LocationsChicago
• FounderLeo Burnett
• Emailvalerie.rudler@publicis.fr
• Websiteleoburnett.com

Best for

Leo Burnett is a good fit if you need:

• A big advertising campaign
• Public relations and communications

Featured work

A few of Leo Burnett’s most-viewed films from its YouTube channel. See more →

"Oh Hill Yeah!" by Hillshire Farm Brands"’Twas The Night" - ALDI U.S. Holiday 2022LeoScope: Ariel Tishgart on Building a Successful StrategyWhat’s Your Morning Look Like - Tracie Roberson

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