Paper Crane Factory
Seattle, Washington
Paper Crane Factory is a Seattle-based branding & identity agency specializing in strategy and advertising, with clients including Esoes Cosmetics and Tongo.
Paper Crane Factory runs on an unusual model: instead of maximizing billable hours, it takes ownership stakes in the startups it helps build, acting as their creative and brand co-founder.
About Paper Crane Factory
Paper Crane Factory, founded by Cal McAllister, is a branding & identity agency based in Seattle. Its work also spans Strategy and Advertising. Past clients include Esoes Cosmetics and Tongo. Its work has been recognized at Ad Age Small Agency of the Year, Northwest, Silver (2026).
Paper Crane Factory runs on an unusual model: instead of maximizing billable hours, it takes ownership stakes in the startups it helps build, acting as their creative and brand co-founder. Founded by Cal McAllister after he closed Seattle favorite Wexley School for Girls, it grew revenue 73% in 2025 and took silver as Ad Age's Northwest Small Agency of the Year, helped by its 180-person freelance network, Gumball Dynasty.
Its "Swipe Red" launch for Esoes Cosmetics, which shipped lipstick with drug-test strips to raise awareness of sexual violence, shows its appetite for bold work. It is best suited to founders and startup-minded companies; large enterprises may want a more conventional agency structure.
Specialties
At a glance
- LocationsSeattle
- FounderCal McAllister
- Websitepapercranefactory.com
Best for
Paper Crane Factory is a good fit if you need:
- A new brand identity or a rebrand
- Brand positioning and strategy
- A big advertising campaign
Notable clients
Awards & recognition
Careers & open roles
Paper Crane Factory is currently hiring. See current openings on its careers page.
Frequently asked questions
Where is Paper Crane Factory located?
Paper Crane Factory is based in Seattle.
What does Paper Crane Factory specialize in?
Paper Crane Factory focuses on Branding & Identity, Strategy and Advertising.
What brands has Paper Crane Factory worked with?
Paper Crane Factory's clients have included Esoes Cosmetics and Tongo.
Who founded Paper Crane Factory?
Paper Crane Factory was founded by Cal McAllister.
Has Paper Crane Factory won any awards?
Paper Crane Factory's work has been recognized at Ad Age Small Agency of the Year, Northwest, Silver (2026).
Is Paper Crane Factory hiring?
Yes, Paper Crane Factory has open roles listed on its careers page.
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Profile last reviewed October 2026
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