Trace Element
Dallas, Texas
About Trace Element
Trace Element is a Dallas branding agency built around a single idea it calls Let's Make a Different, the belief that brands stand out by thinking, acting, and looking differently. Led by Jeff Barfoot and Lindsey Phaup, it has shaped beloved Texas brands like Central Market, Raising Cane's, and Shiner alongside national clients such as Chick-fil-A, Nickelodeon, and Lavazza.
Its strength is strategy-driven identity work that extends into packaging, environments, and campaigns with real craft. The regional roots run deep, which is an asset for brands wanting a partner fluent in Texas culture and broad enough for national work.
Specialties
Branding & IdentityPackagingExperiential
At a glance
- LocationsDallas, Memphis
- FoundersJeff Barfoot, Lindsey Phaup
- Websitetraceelement.com
Notable clients
Central MarketRaising Cane'sChick-fil-ALavazzaNickelodeon
Frequently asked questions
- Where is Trace Element located?
- Trace Element is based in Dallas, Memphis.
- What does Trace Element specialize in?
- Trace Element focuses on Branding & Identity, Packaging and Experiential.
- What brands has Trace Element worked with?
- Trace Element's clients have included Central Market, Raising Cane's, Chick-fil-A, Lavazza and Nickelodeon.
- Is Trace Element hiring?
- Trace Element has no openings flagged in our latest review, but check its site for the current status.
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