WorkInProgress

About WorkInProgress

Founded in 2016, WorkInProgress is an advertising agency based in Boulder. Its work also spans Branding & Identity and Strategy. Past clients include Domino's. Its work has been recognized at Ad Age A-List Standout (2026).

WorkInProgress has stayed intentionally small, with fewer than 80 people, a tight roster of agency-of-record clients and no outside investment, yet revenue has climbed past $44 million. Its signature achievement is Domino's first brand refresh in 13 years, a two-year, research-driven overhaul with a new jingle that landed 98.7% net-positive sentiment at a time when legacy rebrands were drawing heavy backlash. That work made it a 2026 Ad Age Standout.

The Boulder shop suits large brands that want the focus of a senior independent team with full-service range from brand identity to value-driven retail campaigns. Brands wanting a huge multi-office network may find its deliberately compact roster limits access.

Specialties

At a glance

• Founded2016
• LocationsBoulder
• Websitewipbdr.com

Best for

WorkInProgress is a good fit if you need:

• A big advertising campaign
• A new brand identity or a rebrand
• Brand positioning and strategy

Notable clients

Awards & recognition

Careers & open roles

WorkInProgress is currently hiring. See current openings on its careers page.

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