Lopez Negrete
Houston, Texas
About Lopez Negrete
Lopez Negrete is the largest independent Hispanic-owned agency in the country, and that's not a marketing line — it's a structural advantage. Built around what it calls "Maximum Return on Cultural Intelligence," it has the depth and the long client relationships (Walmart chief among them) to do Hispanic-market work as a core competency rather than a translation exercise. In a US market where the multicultural majority is the growth engine, that expertise is increasingly central, not niche.
The strength is unmatched authenticity and scale in the space it owns — few agencies can match its cultural fluency and its independence. The trade-off is specialization, which is also the entire point: this is the agency for brands serious about connecting with Hispanic audiences. For that brief, Lopez Negrete is close to the definitive choice.
Specialties
At a glance
- HeadquartersHouston
- Websitelopeznegrete.com
Featured work
A few of Lopez Negrete’s most-viewed films from its YouTube channel. See the channel →
Frequently asked questions
- Where is Lopez Negrete located?
- Lopez Negrete is based in Houston.
- What does Lopez Negrete specialize in?
- Lopez Negrete focuses on Branding & Identity, Advertising, Experiential and PR & Comms.
- Is Lopez Negrete hiring?
- Lopez Negrete has no openings flagged in our latest review, but check its site for the current status.
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