Someoddpilot — Chicago Advertising Agency, Clients & Work

Someoddpilot is a Chicago-based advertising agency specializing in branding & identity and strategy, with clients including Patagonia, Campari and DSW.

Someoddpilot agency website (someoddpilot.com)

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Our take

Someoddpilot began as a record label in 1999 and still carries that music-scene sensibility into its brand work, which it sums up as Midwest ethics with coastal aesthetics.

About Someoddpilot

Founded in 1999, Someoddpilot is an advertising agency based in Chicago. Its work also spans Branding & Identity and Strategy. Past clients include Patagonia, Campari, DSW, Darn Tough, Chicago Bears and Lollapalooza. Its work has been recognized at Ad Age Small Agency of the Year, Midwest, Gold (2026).

Someoddpilot began as a record label in 1999 and still carries that music-scene sensibility into its brand work, which it sums up as Midwest ethics with coastal aesthetics. The nine-person Chicago shop grew 20% in 2025, added DSW, Ka'Chava and Campari's American whiskey portfolio, and took gold as Ad Age's Midwest Small Agency of the Year.

Its campaigns lean on honest, often funny brand truths, like Darn Tough's celebration of the less glamorous side of running, which beat its impression goals by 200%. It is a strong fit for outdoor, lifestyle and hometown brands that want culture-savvy creative from a small senior team.