Where is Special located?

Special is based in Los Angeles, New York.

What does Special specialize in?

Special focuses on Advertising, Strategy and Brand.

What brands has Special worked with?

Special's clients have included Tubi.

Special has no openings flagged in our latest review, but check its site for the current status.

Special — Los Angeles / New York Advertising Agency

Special agency website (specialgroup.com)

Visit website More Los Angeles agencies

About Special

Special is an independent agency that began in New Zealand in 2007 and opened in the US in 2020, building LA and New York offices. It vaulted into the spotlight with back-to-back Super Bowl hits, most famously Tubi's surreal Rabbit Hole spot, and was named Adweek's Breakthrough Agency of the Year in 2025, a rapid rise that has made it one of the most talked-about creative shops in America.

Special's proposition is independent creative heat: fast-rising, founder-led, and unafraid of big swings, as its Super Bowl work shows. The watch-item with any breakout shop is whether it can convert buzz into a durable, broad client base.

Specialties

AdvertisingStrategyBrand

At a glance

Founded2007
LocationsLos Angeles, New York
FounderTony Bradbourne
Websitespecialgroup.com

Notable clients

Tubi

Awards & recognition

Adweek Breakthrough Agency of the Year (2025)

Frequently asked questions

Where is Special located?: Special is based in Los Angeles, New York.
What does Special specialize in?: Special focuses on Advertising, Strategy and Brand.
What brands has Special worked with?: Special's clients have included Tubi.
Is Special hiring?: Special has no openings flagged in our latest review, but check its site for the current status.