Wieden+Kennedy
Portland, Oregon
About Wieden+Kennedy
What sets Wieden+Kennedy apart isn't a single campaign — it's that they've stayed independent for four decades while every other shop their size got swallowed by a holding company. Dan Wieden and David Kennedy opened in Portland in 1982 with Nike as a client, and "Just Do It" followed in 1988. That partnership is still running, which in this industry is roughly a marriage outlasting a few geological eras.
The work earns the reputation. Old Spice's "The Man Your Man Could Smell Like," Honda's "Cog," Coca-Cola, KFC, Bud Light — the W+K signature is taking a big, slightly absurd creative swing and landing it on the strategy. Cannes Lions, D&AD, The One Show, an Emmy: they win on craft, not volume. If there's a knock, it's that the Portland mythology can overshadow the New York, London, Amsterdam, Tokyo and Shanghai offices doing equally sharp work. But if you want proof an independent can stay creatively dangerous at scale, this is the case study.
Specialties
At a glance
- Founded1982
- LocationsPortland, New York, London, Amsterdam, Tokyo, Shanghai
- FoundersDan Wieden, David Kennedy
- Websitewk.com
Notable clients
Awards & recognition
Featured work
A few of Wieden+Kennedy’s most-viewed films from its YouTube channel. See the channel →
Careers & open roles
Wieden+Kennedy is currently hiring. See current openings on its careers page.
Frequently asked questions
- Where is Wieden+Kennedy located?
- Wieden+Kennedy is based in Portland, New York, London, Amsterdam, Tokyo, Shanghai.
- What does Wieden+Kennedy specialize in?
- Wieden+Kennedy focuses on Advertising, Branding & Identity, Strategy and Motion & Film.
- What brands has Wieden+Kennedy worked with?
- Wieden+Kennedy's clients have included Nike, Coca-Cola, Old Spice, McDonald's, KFC and Bud Light.
- Is Wieden+Kennedy hiring?
- Yes — Wieden+Kennedy has open roles listed on its careers page.
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