Instrument

About Instrument

Instrument, founded by Vince LaVecchia, Justin Lewis and JD Hooge, is a branding & identity agency with offices in New York and Portland. Its work also spans Advertising, Digital Product & UX, Experiential and Strategy.

Instrument is a Portland-born digital creative company that punches well above the profile of its home city, in large part because of a deep, long-running relationship with Nike and brand and product work for the likes of Google. It's multidisciplinary by design, brand, digital product, experiential and campaign, and it's the rare independent that operates at the craft level usually reserved for the coastal heavyweights.

The strength is a genuinely high bar across both brand and digital, validated by clients who could hire anyone. The realistic note is that Instrument competes in a crowded premium-digital space and, like its peers, has navigated the staffing swings of the sector. But for brand-meets-technology work with real design credibility, it remains one of the strongest independents in the Pacific Northwest.

Specialties

At a glance

• LocationsNew York, Portland
• FoundersVince LaVecchia, Justin Lewis, JD Hooge
• Websiteinstrument.com

Best for

Instrument is a good fit if you need:

• A new brand identity or a rebrand
• A big advertising campaign
• A website, app, or digital product
• Events, activations, or experiential work
• Brand positioning and strategy

Careers & open roles

Instrument is currently hiring. See current openings on its careers page.

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