72andSunny

About 72andSunny

72andSunny, founded by John Boiler and Glenn Cole, is an advertising agency with offices in New York, Brooklyn, Los Angeles, Amsterdam and Toronto. Its work also spans Strategy and PR & Comms.

72andSunny came out of Los Angeles in 2004, founded by a group that included Wieden+Kennedy alumni, and built its name on optimism with teeth, work that's bright and culturally fluent without tipping into saccharine. Samsung's "The Next Big Thing," which cheerfully needled Apple's faithful, is the clearest expression of the house style: confident, a little cheeky, aimed at exactly the right audience.

Now part of Stagwell, the agency runs out of LA, Brooklyn, Amsterdam and Sydney, with a roster that's spanned Google, Coors, Activision and Carl's Jr. The "unleashing possibility" language on their site is the kind of agency-speak I'd usually red-pen, but the portfolio mostly backs it up. The open question is the one facing every shop that scaled fast inside a holding company: whether the original West Coast spark survives the org chart. On recent evidence, it's holding.

Specialties

At a glance

• LocationsNew York, Brooklyn, Los Angeles, Amsterdam, Toronto, Sydney
• FoundersJohn Boiler, Glenn Cole
• Emailnewbusiness.ny@72andsunny.com
• Website72andsunny.com

Best for

72andSunny is a good fit if you need:

• A big advertising campaign
• Brand positioning and strategy
• Public relations and communications

Similar agencies in Los Angeles