Base Design
New York
Base Design is a global branding & identity agency specializing in strategy and digital product & ux.
Base has been doing culturally sharp identity work since 1993, a rare independent studio that has stayed relevant across three decades and two continents.
About Base Design
Founded in 1993, Base Design is a branding & identity agency with offices in New York, Brussels and Geneva. Its work also spans Strategy and Digital Product & UX. Its work has been recognized at ADC and Brand New.
Base has been doing culturally sharp identity work since 1993, a rare independent studio that has stayed relevant across three decades and two continents. Their client mix skews toward culture, fashion, and institutions, where their editorial sensibility and typographic confidence show best.
With teams in New York, Brussels, and Geneva, they offer genuinely European craft with US market fluency. A strong pick for museums, media, and brands that want intelligence you can feel in the work.
Specialties
At a glance
- Founded1993
- LocationsNew York, Brussels, Geneva
- Websitebasedesign.com
Best for
Base Design is a good fit if you need:
- A new brand identity or a rebrand
- Brand positioning and strategy
- A website, app, or digital product
Awards & recognition
Careers & open roles
Base Design is currently hiring. See current openings on its careers page.
Frequently asked questions
Where is Base Design located?
Base Design is based in New York, Brussels, Geneva.
What does Base Design specialize in?
Base Design focuses on Branding & Identity, Strategy and Digital Product & UX.
When was Base Design founded?
Base Design was founded in 1993.
Has Base Design won any awards?
Base Design's work has been recognized at ADC and Brand New.
Is Base Design hiring?
Yes, Base Design has open roles listed on its careers page.
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Profile last reviewed August 2026
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