VCCP

About VCCP

VCCP, founded by Charles Vallance, Rooney Carruthers and Adrian Coleman, is an advertising agency with offices in London and Singapore. Its work also spans Experiential, Strategy, Media & Performance and PR & Comms.

VCCP built its name on a single, sticky idea: be the challenger agency for challenger brands. The proof point it never stops citing, helping O2 become the UK market leader within three years of launch, is a legitimately impressive case, and it set the template for an agency that likes underdogs with something to prove. The Compare the Market "meerkats" work is the other calling card, one of the most commercially effective long-running campaign platforms British advertising has produced.

With offices spanning London and beyond and a mix that runs from advertising through media, experiential and PR, VCCP positions itself as integrated but creatively led. The challenger framing is a sharp piece of self-positioning, though it does mean the agency is best when the brief actually involves taking on a bigger incumbent. For a brand that needs to punch above its weight, that focus is a feature, not a limitation.

Specialties

At a glance

• LocationsLondon, Singapore
• FoundersCharles Vallance, Rooney Carruthers, Adrian Coleman
• Phone+44 (0) 20 7592 9331
• Websitevccp.com

Best for

VCCP is a good fit if you need:

• A big advertising campaign
• Events, activations, or experiential work
• Brand positioning and strategy
• Media planning and performance marketing
• Public relations and communications

Careers & open roles

VCCP is currently hiring. See current openings on its careers page.

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