Critical Mass
Calgary
Critical Mass is a global digital product & ux agency specializing in advertising and media & performance, with clients including Nike, BMW and AT&T.
Critical Mass has been designing digital experiences since the mid-90s and remains Omnicom's flagship for customer experience, now strengthened by folding in Rapp in 2026.
About Critical Mass
Founded in 1996, Critical Mass is a digital product & ux agency with offices in Calgary, Chicago, New York, Los Angeles and Nashville. Its work also spans Advertising and Media & Performance. Past clients include Nike, BMW, AT&T, Diageo and Mars.
Critical Mass has been designing digital experiences since the mid-90s and remains Omnicom's flagship for customer experience, now strengthened by folding in Rapp in 2026. Its long-running BMW and Nike relationships show what it does best: large, data-driven digital ecosystems that still feel crafted.
Services span strategy, experience design, CRM and loyalty, social and performance. Best for enterprise brands that need their digital customer journey built and run at scale.
Specialties
At a glance
- Founded1996
- LocationsCalgary, Chicago, New York, Los Angeles, Nashville, Toronto
- Websitecriticalmass.com
Best for
Critical Mass is a good fit if you need:
- A website, app, or digital product
- A big advertising campaign
- Media planning and performance marketing
Notable clients
Careers & open roles
Critical Mass is currently hiring. See current openings on its careers page.
Frequently asked questions
Where is Critical Mass located?
Critical Mass is based in Calgary, Chicago, New York, Los Angeles, Nashville, Toronto.
What does Critical Mass specialize in?
Critical Mass focuses on Digital Product & UX, Advertising and Media & Performance.
What brands has Critical Mass worked with?
Critical Mass's clients have included Nike, BMW, AT&T, Diageo and Mars.
When was Critical Mass founded?
Critical Mass was founded in 1996.
Is Critical Mass hiring?
Yes, Critical Mass has open roles listed on its careers page.
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Profile last reviewed October 2026
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