David&Goliath

Los Angeles, California

David&Goliath is a Los Angeles-based advertising agency specializing in branding & identity and strategy, with clients including Kia.

Our take

David&Goliath is named after its founding idea: David Angelo built this independent LA agency in 1999 around a "brave" challenger philosophy, helping smaller brands take on bigger competitors.

About David&Goliath

Founded in 1999 by David Angelo, David&Goliath is an advertising agency based in Los Angeles. Its work also spans Branding & Identity and Strategy. Past clients include Kia.

David&Goliath is named after its founding idea: David Angelo built this independent LA agency in 1999 around a "brave" challenger philosophy, helping smaller brands take on bigger competitors. The proof is the long, defining relationship with Kia, including the Soul hamster campaign that became a genuine pop-culture moment and helped transform how the brand was perceived in the US.

The strength is a clear, sincere point of view, challenger thinking executed with real creative ambition, backed by independence. The honest note is that a single flagship relationship can define an agency's reputation, so the question is the breadth of the work beyond the marquee account. But for a brand that genuinely sees itself as the underdog, D&G's whole philosophy is built to fight that fight.

Specialties

AdvertisingBranding & IdentityStrategy

At a glance

Best for

David&Goliath is a good fit if you need:

  • A big advertising campaign
  • A new brand identity or a rebrand
  • Brand positioning and strategy

Notable clients

Kia

Careers & open roles

David&Goliath is currently hiring. See current openings on its careers page.

Frequently asked questions

Where is David&Goliath located?

David&Goliath is based in Los Angeles.

What does David&Goliath specialize in?

David&Goliath focuses on Advertising, Branding & Identity and Strategy.

What brands has David&Goliath worked with?

David&Goliath's clients have included Kia.

When was David&Goliath founded?

David&Goliath was founded in 1999 by David Angelo.

Is David&Goliath hiring?

Yes, David&Goliath has open roles listed on its careers page.

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Profile last reviewed July 2026

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