Frog

About Frog

Frog, founded by Hartmut Esslinger, is a branding & identity agency with offices in New York, San Francisco and Mexico City. Its work also spans Advertising, Digital Product & UX, Experiential and Strategy.

Frog is a design legend, full stop. This is the studio, founded by Hartmut Esslinger, that gave early Apple its "Snow White" design language and helped define what industrial and interaction design could be for the tech era. Today it operates as a broader experience and innovation consultancy (now under Capgemini), but the DNA is the same: rigorous, human-centered design applied to products, services and brands.

The "challenge the status quo... eco-digital era" copy on the site is the kind of consultancy poetry I'd trim, but frog has the history to back the ambition. The realistic read is that frog now competes in the crowded space between design studio and management consultancy, where the brand sometimes does more work than the org chart. Still, for transformative product and experience design with real engineering depth behind it, frog's name opens doors for a reason.

Specialties

At a glance

• LocationsNew York, San Francisco, Mexico City
• FounderHartmut Esslinger
• Websitefrog.co

Best for

Frog is a good fit if you need:

• A new brand identity or a rebrand
• A big advertising campaign
• A website, app, or digital product
• Events, activations, or experiential work
• Brand positioning and strategy

Careers & open roles

Frog is currently hiring. See current openings on its careers page.

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