Made Thought
London
Made Thought is a global branding & identity agency specializing in packaging and strategy, with clients including Adidas, Chanel and Charlotte Tilbury.
Made Thought is the studio luxury and culture brands turn to when they want restraint done brilliantly.
About Made Thought
Founded in 2000 by Ben Parker and Paul Austin, Made Thought is a branding & identity agency with offices in London and New York. Its work also spans Packaging and Strategy. Past clients include Adidas, Chanel, Charlotte Tilbury, MoMA, Glenfiddich and Mandarin Oriental.
Made Thought is the studio luxury and culture brands turn to when they want restraint done brilliantly. From MoMA to Chanel, Charlotte Tilbury and Glenfiddich, its identities and packaging are known for precise typography, material intelligence and a rare sense of calm.
With offices in London and New York's SoHo, the studio works across beauty, fashion, hospitality and place. Best for premium brands where every surface, from the box to the boutique, carries the brand.
Specialties
At a glance
- Founded2000
- LocationsLondon, New York
- FoundersBen Parker, Paul Austin
- Websitemadethought.com
Best for
Made Thought is a good fit if you need:
- A new brand identity or a rebrand
- Packaging design for physical products
- Brand positioning and strategy
Notable clients
Frequently asked questions
Where is Made Thought located?
Made Thought is based in London, New York.
What does Made Thought specialize in?
Made Thought focuses on Branding & Identity, Packaging and Strategy.
What brands has Made Thought worked with?
Made Thought's clients have included Adidas, Chanel, Charlotte Tilbury, MoMA, Glenfiddich and Mandarin Oriental.
When was Made Thought founded?
Made Thought was founded in 2000 by Ben Parker and Paul Austin.
Is Made Thought hiring?
Made Thought has no openings flagged in our latest review, but check its site for the current status.
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Profile last reviewed October 2026
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