MetaLab
Victoria
MetaLab is a global digital product & ux agency specializing in branding & identity, with clients including Slack, Google and Coinbase.
MetaLab's most famous credit is designing the original Slack, and that sums up its niche: making complex software feel simple enough that people actually want to use it.
About MetaLab
Founded in 2006 by Andrew Wilkinson, MetaLab is a digital product & ux agency based in Victoria. Its work also spans Branding & Identity. Past clients include Slack, Google, Coinbase and Uber.
MetaLab's most famous credit is designing the original Slack, and that sums up its niche: making complex software feel simple enough that people actually want to use it. The remote-first studio has spent nearly two decades doing interface work for startups and giants alike.
It is a product partner more than a branding shop, strong on UX, UI and front-end delivery. A natural fit for software companies at a product inflection point, whether a launch, a redesign or a new platform.
Specialties
At a glance
- Founded2006
- LocationsVictoria
- FounderAndrew Wilkinson
- Websitemetalab.com
Best for
MetaLab is a good fit if you need:
- A website, app, or digital product
- A new brand identity or a rebrand
Notable clients
Careers & open roles
MetaLab is currently hiring. See current openings on its careers page.
Frequently asked questions
Where is MetaLab located?
MetaLab is based in Victoria.
What does MetaLab specialize in?
MetaLab focuses on Digital Product & UX and Branding & Identity.
What brands has MetaLab worked with?
MetaLab's clients have included Slack, Google, Coinbase and Uber.
When was MetaLab founded?
MetaLab was founded in 2006 by Andrew Wilkinson.
Is MetaLab hiring?
Yes, MetaLab has open roles listed on its careers page.
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Profile last reviewed October 2026
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