Rethink
Toronto
Rethink is a global advertising agency specializing in strategy and branding & identity, with clients including Kraft Heinz, Molson Coors and IKEA.
About Rethink
Founded in 1999 by Chris Staples, Ian Grais and Tom Shepansky, Rethink is an advertising agency with offices in Toronto, Vancouver, Montreal and New York. Its work also spans Strategy, Branding & Identity and PR & Comms. Past clients include Kraft Heinz, Molson Coors, IKEA, Doritos and Ferrara Candy. Its work has been recognized at Cannes Lions Independent Agency & Network of the Year 2024, The One Show and The Clios.
Founded in Vancouver in 1999 by three Palmer Jarvis DDB alumni, Chris Staples, Ian Grais, and Tom Shepansky, Rethink has grown into one of the most decorated independent agencies in the world without ever selling a stake to a holding company. From Toronto, Vancouver, Montreal, and New York it now handles work for Kraft Heinz, Molson Coors, IKEA, and Doritos, and in 2024 was named Cannes Lions Independent Agency and Network of the Year while topping WARC's global independent ranking.
Its strength is a founder-driven independence that keeps creative risk-taking central to the culture, backed up by an unusually consistent trophy case across Cannes, The One Show, and The Clios. The thing to watch as it keeps winning new global accounts is whether that scrappy, independent energy holds as the client roster and office footprint keep growing.
Specialties
At a glance
- Founded1999
- LocationsToronto, Vancouver, Montreal, New York
- FoundersChris Staples, Ian Grais, Tom Shepansky
- Websiterethinkideas.com
Best for
Rethink is a good fit if you need:
- A big advertising campaign
- Brand positioning and strategy
- A new brand identity or a rebrand
- Public relations and communications
Notable clients
Awards & recognition
Careers & open roles
Rethink is currently hiring. See current openings on its careers page.
Frequently asked questions
Where is Rethink located?
Rethink is based in Toronto, Vancouver, Montreal, New York.
What does Rethink specialize in?
Rethink focuses on Advertising, Strategy, Branding & Identity and PR & Comms.
What brands has Rethink worked with?
Rethink's clients have included Kraft Heinz, Molson Coors, IKEA, Doritos and Ferrara Candy.
When was Rethink founded?
Rethink was founded in 1999 by Chris Staples, Ian Grais and Tom Shepansky.
Has Rethink won any awards?
Rethink's work has been recognized at Cannes Lions Independent Agency & Network of the Year 2024, The One Show and The Clios.
Is Rethink hiring?
Yes, Rethink has open roles listed on its careers page.
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Profile last reviewed August 2026
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