Where is Rethink located?

Rethink is based in Toronto, Vancouver, Montreal, New York.

What does Rethink specialize in?

Rethink focuses on Advertising, Strategy, Branding & Identity and PR & Comms.

What brands has Rethink worked with?

Rethink's clients have included Kraft Heinz, Molson Coors, IKEA, Doritos and Ferrara Candy.

Yes — Rethink has open roles listed on its careers page.

Rethink — Global Advertising Agency

Rethink agency website (rethinkideas.com)

Visit website View openings More Global agencies● Hiring now

About Rethink

Founded in 1999 by Chris Staples, Ian Grais and Tom Shepansky, Rethink is an advertising agency with offices in Toronto, Vancouver, Montreal and New York. Its work also spans Strategy, Branding & Identity and PR & Comms. Past clients include Kraft Heinz, Molson Coors, IKEA, Doritos and Ferrara Candy. Its work has been recognized at Cannes Lions Independent Agency & Network of the Year 2024, The One Show and The Clios.

Founded in Vancouver in 1999 by three Palmer Jarvis DDB alumni, Chris Staples, Ian Grais, and Tom Shepansky, Rethink has grown into one of the most decorated independent agencies in the world without ever selling a stake to a holding company. From Toronto, Vancouver, Montreal, and New York it now handles work for Kraft Heinz, Molson Coors, IKEA, and Doritos, and in 2024 was named Cannes Lions Independent Agency and Network of the Year while topping WARC's global independent ranking.

Its strength is a founder-driven independence that keeps creative risk-taking central to the culture, backed up by an unusually consistent trophy case across Cannes, The One Show, and The Clios. The thing to watch as it keeps winning new global accounts is whether that scrappy, independent energy holds as the client roster and office footprint keep growing.

Specialties

AdvertisingStrategyBranding & IdentityPR & Comms

At a glance

Founded1999
LocationsToronto, Vancouver, Montreal, New York
FoundersChris Staples, Ian Grais, Tom Shepansky
Websiterethinkideas.com

Notable clients

Kraft HeinzMolson CoorsIKEADoritosFerrara Candy

Awards & recognition

Cannes Lions Independent Agency & Network of the Year 2024The One ShowThe Clios

Careers & open roles

Rethink is currently hiring. See current openings on its careers page.

View openings at Rethink

Frequently asked questions

Where is Rethink located?: Rethink is based in Toronto, Vancouver, Montreal, New York.
What does Rethink specialize in?: Rethink focuses on Advertising, Strategy, Branding & Identity and PR & Comms.
What brands has Rethink worked with?: Rethink's clients have included Kraft Heinz, Molson Coors, IKEA, Doritos and Ferrara Candy.
When was Rethink founded?: Rethink was founded in 1999 by Chris Staples, Ian Grais and Tom Shepansky.
Has Rethink won any awards?: Rethink's work has been recognized at Cannes Lions Independent Agency & Network of the Year 2024, The One Show and The Clios.
Is Rethink hiring?: Yes — Rethink has open roles listed on its careers page.