Smith & Diction

Philadelphia

About Smith & Diction

Founded in 2015 by Mike Smith and Chara Smith, Smith & Diction is a branding & identity agency based in Philadelphia. Its work also spans Strategy. Past clients include Perplexity, Grammarly, Coda, Rail Park and Elixr Coffee. Its work has been recognized at Best of Philly and Brand New.

Smith & Diction proves a two-person studio can out-punch entire brand departments: they gave Perplexity its identity and were tapped for the Grammarly-Superhuman-Coda merger branding — AI-era assignments most big studios would kill for. Mike designs, Chara writes, and the interplay shows in identities where voice and visuals are genuinely inseparable.

Their newsletter-and-blog process writing has made them one of the most beloved studios among working designers. Small by design, so timelines depend on the queue.

Specialties

Branding & IdentityStrategy

At a glance

  • Founded2015
  • LocationsPhiladelphia
  • FoundersMike Smith, Chara Smith
  • Websitesmith-diction.com

Notable clients

PerplexityGrammarlyCodaRail ParkElixr Coffee

Awards & recognition

Best of PhillyBrand New

Frequently asked questions

Where is Smith & Diction located?
Smith & Diction is based in Philadelphia.
What does Smith & Diction specialize in?
Smith & Diction focuses on Branding & Identity and Strategy.
What brands has Smith & Diction worked with?
Smith & Diction's clients have included Perplexity, Grammarly, Coda, Rail Park and Elixr Coffee.
When was Smith & Diction founded?
Smith & Diction was founded in 2015 by Mike Smith and Chara Smith.
Has Smith & Diction won any awards?
Smith & Diction's work has been recognized at Best of Philly and Brand New.
Is Smith & Diction hiring?
Smith & Diction has no openings flagged in our latest review, but check its site for the current status.

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Profile last reviewed July 2026

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