American Haiku
New York, New York
American Haiku is a New York-based advertising agency specializing in motion & film and strategy, with clients including New Balance, Away and Meta.
American Haiku takes its name from Errol Morris's comparison of the 30-second spot to a 17-syllable haiku, and its work lives up to it: concise, cinematic and built around the idea of world building rather than one-off campaigns.
About American Haiku
Founded in 2024 by Thom Glover, American Haiku is an advertising agency based in New York. Its work also spans Motion & Film and Strategy. Past clients include New Balance, Away, Meta, Chase, Sakara and Yahoo. Its work has been recognized at Ad Age Newcomer Agency of the Year (2026).
American Haiku takes its name from Errol Morris's comparison of the 30-second spot to a 17-syllable haiku, and its work lives up to it: concise, cinematic and built around the idea of world building rather than one-off campaigns. In its first full year the Brooklyn shop made work for New Balance, Away and Tricon Residential, reached $3.8 million in revenue and brought in fellow Droga5 alumni Jessica Kingsbery as CEO and Nick Maschmeyer as head of strategy.
Named Ad Age's 2026 Newcomer of the Year, it suits brands that want film-quality storytelling and a senior team with big-agency pedigree. Brands needing heavy media or performance infrastructure will want to pair it with specialists.
Specialties
At a glance
- Founded2024
- LocationsNew York
- FounderThom Glover
- Websiteamericanhaiku.xyz
Best for
American Haiku is a good fit if you need:
- A big advertising campaign
- Motion design, animation, or film
- Brand positioning and strategy
Notable clients
Awards & recognition
Frequently asked questions
Where is American Haiku located?
American Haiku is based in New York.
What does American Haiku specialize in?
American Haiku focuses on Advertising, Motion & Film and Strategy.
What brands has American Haiku worked with?
American Haiku's clients have included New Balance, Away, Meta, Chase, Sakara and Yahoo.
When was American Haiku founded?
American Haiku was founded in 2024 by Thom Glover.
Has American Haiku won any awards?
American Haiku's work has been recognized at Ad Age Newcomer Agency of the Year (2026).
Is American Haiku hiring?
American Haiku has no openings flagged in our latest review, but check its site for the current status.
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Profile last reviewed October 2026
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