Gretel

New York, New York

Gretel is a New York-based branding & identity agency specializing in advertising and digital product & ux.

About Gretel

Gretel, founded by Greg Hahn and Ryan Moore, is a branding & identity agency with offices in New York, Brooklyn, Copenhagen and Philadelphia. Its work also spans Advertising, Digital Product & UX, Motion & Film and Experiential.

Gretel is an independent Brooklyn branding studio with a reputation for sophisticated, design-led identity systems, the kind of work that tends to show up when a media company, streaming service or culture brand wants to look genuinely modern. Independent, design-forward and selective, it occupies the part of the branding world where craft and strategy are taken equally seriously.

The strength is a clear, high-taste design sensibility and the independence to pursue it without holding-company pressure. The trade-off is the usual boutique reality, this is a studio for brand and identity work, not a full-service marketing operation. For a company that wants its brand to look like it was made by people who care about every detail, Gretel is exactly that kind of shop.

Specialties

Branding & IdentityAdvertisingDigital Product & UXMotion & FilmExperientialStrategy

At a glance

Best for

Gretel is a good fit if you need:

  • A new brand identity or a rebrand
  • A big advertising campaign
  • A website, app, or digital product
  • Motion design, animation, or film
  • Events, activations, or experiential work

Frequently asked questions

Where is Gretel located?

Gretel is based in New York, Brooklyn, Copenhagen, Philadelphia.

What does Gretel specialize in?

Gretel focuses on Branding & Identity, Advertising, Digital Product & UX, Motion & Film, Experiential and Strategy.

Who founded Gretel?

Gretel was founded by Greg Hahn and Ryan Moore.

Is Gretel hiring?

Gretel has no openings flagged in our latest review, but check its site for the current status.

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Profile last reviewed July 2026

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