AREA 17

New York, New York

AREA 17 is a New York-based digital product & ux agency specializing in branding & identity and strategy, with clients including The New York Times, American Express and OpenAI.

About AREA 17

AREA 17 is a digital product & ux agency with offices in New York and Paris. Its work also spans Branding & Identity and Strategy. Past clients include The New York Times, American Express, OpenAI, Saint Laurent, Getty Museum and Fondation Cartier.

AREA 17 sits where brand, experience and engineering meet, and its client list reads like a who's who of institutions that care about craft: The New York Times, the Getty, Fondation Cartier, Saint Laurent, and more recently OpenAI and ElevenLabs.

The studio's reputation rests on platforms that are both beautiful and durable, including its own open-source CMS tooling. A strong fit for cultural, luxury and technology organizations taking on a serious digital transformation.

Specialties

Digital Product & UXBranding & IdentityStrategy

At a glance

Best for

AREA 17 is a good fit if you need:

  • A website, app, or digital product
  • A new brand identity or a rebrand
  • Brand positioning and strategy

Notable clients

The New York TimesAmerican ExpressOpenAISaint LaurentGetty MuseumFondation Cartier

Careers & open roles

AREA 17 is currently hiring. See current openings on its careers page.

Frequently asked questions

Where is AREA 17 located?

AREA 17 is based in New York, Paris.

What does AREA 17 specialize in?

AREA 17 focuses on Digital Product & UX, Branding & Identity and Strategy.

What brands has AREA 17 worked with?

AREA 17's clients have included The New York Times, American Express, OpenAI, Saint Laurent, Getty Museum and Fondation Cartier.

Is AREA 17 hiring?

Yes, AREA 17 has open roles listed on its careers page.

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Profile last reviewed October 2026

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