Athletics
New York, New York
Athletics is a New York-based branding & identity agency specializing in strategy and digital product & ux, with clients including Salesforce, Nike and MoMA.
Athletics sits in a sweet spot between design studio and innovation consultancy: identity systems built to scale, plus the strategic and generative tooling to make them work for non-designers.
About Athletics
Founded in 2004, Athletics is a branding & identity agency based in New York. Its work also spans Strategy and Digital Product & UX. Past clients include Salesforce, Nike, MoMA, Google Chrome, New Museum and Major League Soccer. Its work has been recognized at Brand New and Communication Arts.
Athletics sits in a sweet spot between design studio and innovation consultancy: identity systems built to scale, plus the strategic and generative tooling to make them work for non-designers. Their recent Salesforce and Soccer.com work shows the range, enterprise scale on one end, culture-adjacent sport on the other.
Two decades in, the studio has stayed relevant by treating brands as tools rather than rules. Strong choice for institutions and tech companies that need design systems with real operational depth.
Specialties
At a glance
- Founded2004
- LocationsNew York
- Websiteathleticsnyc.com
Best for
Athletics is a good fit if you need:
- A new brand identity or a rebrand
- Brand positioning and strategy
- A website, app, or digital product
Notable clients
Awards & recognition
Careers & open roles
Athletics is currently hiring. See current openings on its careers page.
Frequently asked questions
Where is Athletics located?
Athletics is based in New York.
What does Athletics specialize in?
Athletics focuses on Branding & Identity, Strategy and Digital Product & UX.
What brands has Athletics worked with?
Athletics's clients have included Salesforce, Nike, MoMA, Google Chrome, New Museum and Major League Soccer.
When was Athletics founded?
Athletics was founded in 2004.
Has Athletics won any awards?
Athletics's work has been recognized at Brand New and Communication Arts.
Is Athletics hiring?
Yes, Athletics has open roles listed on its careers page.
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Profile last reviewed August 2026
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