BBDO Worldwide: Profile & Work, New York Advertising Agency

BBDO Worldwide is a New York-based advertising agency specializing in strategy.

BBDO Worldwide agency website (bbdo.com)

Our take

BBDO is one of the largest and most decorated advertising networks on earth, and "The Work, The Work, The Work", its long-standing internal mantra, tells you exactly what it has always prioritized.

About BBDO Worldwide

BBDO Worldwide, founded by George Batten, Bruce Barton and Roy Durstine, is an advertising agency based in New York. Its work also spans Strategy.

BBDO is one of the largest and most decorated advertising networks on earth, and "The Work, The Work, The Work", its long-standing internal mantra, tells you exactly what it has always prioritized. This is the shop behind Snickers' "You're Not You When You're Hungry," decades of Mars and GE work, and a consistent presence at the top of every global creative ranking. The modest website copy undersells one of the genuine giants of the business.

What BBDO offers is craft at industrial scale, the ability to make genuinely great advertising across dozens of markets, which is harder than the size makes it look. The caveat is the network caveat: at this scale your experience depends on which office and which team you draw. But few organizations have produced more famous, effective advertising over a longer stretch than BBDO.