BBH USA

New York, New York

BBH USA is a New York-based advertising agency specializing in strategy and social & content, with clients including Dunkin', Arby's and Bacardi.

Our take

BBH USA has quietly become one of the few holding-company shops consistently cracking the Ad Age top 10, finishing No.

About BBH USA

Founded in 1982 by John Bartle, Nigel Bogle and John Hegarty, BBH USA is an advertising agency based in New York. Its work also spans Strategy and Social & Content. Past clients include Dunkin', Arby's, Bacardi, Edgewell, Goodyear and 7UP. Its work has been recognized at Ad Age A-List No. 10 (2026).

BBH USA has quietly become one of the few holding-company shops consistently cracking the Ad Age top 10, finishing No. 10 on the 2026 A-List for the second year running. It closed 2025 with 75% revenue growth, zero account losses and 18 new brands, including Arby's, Bacardi, Goodyear and 7UP, and its pitch is simple: bringing big, iconic brands that have lost their way back to relevance.

Its work for Hawaiian Tropic, which grew seven times faster than its category and opened the door to the wider Edgewell account, shows the model working. BBH USA fits established consumer brands in need of a creative reset; very early-stage startups may find a smaller independent a better match.

Specialties

AdvertisingStrategySocial & Content

At a glance

Best for

BBH USA is a good fit if you need:

  • A big advertising campaign
  • Brand positioning and strategy
  • Social-first content and community

Notable clients

Dunkin'Arby'sBacardiEdgewellGoodyear7UPNew York Blood Center

Awards & recognition

Ad Age A-List No. 10 (2026)

Careers & open roles

BBH USA is currently hiring. See current openings on its careers page.

Frequently asked questions

Where is BBH USA located?

BBH USA is based in New York.

What does BBH USA specialize in?

BBH USA focuses on Advertising, Strategy and Social & Content.

What brands has BBH USA worked with?

BBH USA's clients have included Dunkin', Arby's, Bacardi, Edgewell, Goodyear, 7UP and New York Blood Center.

When was BBH USA founded?

BBH USA was founded in 1982 by John Bartle, Nigel Bogle and John Hegarty.

Has BBH USA won any awards?

BBH USA's work has been recognized at Ad Age A-List No. 10 (2026).

Is BBH USA hiring?

Yes, BBH USA has open roles listed on its careers page.

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Profile last reviewed October 2026

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