Droga5

New York, New York

About Droga5

Droga5 is one of the defining agencies of the modern era. Founded in New York in 2006 by David Droga — now part of Accenture Song — it built its name on idea-led work that lived in culture rather than just on TV: the early "Decode Jay-Z" project, Under Armour's "I Will What I Want," and a long run of campaigns for the likes of The New York Times that paired genuine storytelling with sharp strategy.

The Droga5 signature is the big, earned idea — work substantial enough that people talk about it unprompted. Folding into Accenture gave it consulting-scale resources, and the open question, as with any creative shop inside a consultancy, is whether the creative edge stays sharp under that ownership. So far the work has largely held its standard, which is why Droga5 remains a name that means something.

Specialties

AdvertisingStrategyBranding & Identity

At a glance

  • Founded2006
  • LocationsNew York
  • FounderDavid Droga
  • Websitedroga5.com

Notable clients

Under ArmourThe New York Times

Careers & open roles

Droga5 is currently hiring. See current openings on its careers page.

Frequently asked questions

Where is Droga5 located?
Droga5 is based in New York.
What does Droga5 specialize in?
Droga5 focuses on Advertising, Strategy and Branding & Identity.
What brands has Droga5 worked with?
Droga5's clients have included Under Armour and The New York Times.
Is Droga5 hiring?
Yes — Droga5 has open roles listed on its careers page.

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