Droga5: Clients & Open Roles, New York Advertising Agency

Droga5 is a New York-based advertising agency specializing in strategy and branding & identity, with clients including Under Armour and The New York Times.

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Our take

Droga5 is one of the defining agencies of the modern era.

About Droga5

Founded in 2006 by David Droga, Droga5 is an advertising agency based in New York. Its work also spans Strategy and Branding & Identity. Past clients include Under Armour and The New York Times.

Droga5 is one of the defining agencies of the modern era. Founded in New York in 2006 by David Droga, now part of Accenture Song. It built its name on idea-led work that lived in culture rather than just on TV: the early "Decode Jay-Z" project, Under Armour's "I Will What I Want," and a long run of campaigns for the likes of The New York Times that paired genuine storytelling with sharp strategy.

The Droga5 signature is the big, earned idea, work substantial enough that people talk about it unprompted. Folding into Accenture gave it consulting-scale resources, and the open question, as with any creative shop inside a consultancy, is whether the creative edge stays sharp under that ownership. So far the work has largely held its standard, which is why Droga5 remains a name that means something.