Fantasy: Profile, New York Branding & Identity Agency

Fantasy is a New York-based branding & identity agency specializing in digital product & ux and experiential.

Our take

The caveat is the same as for any AI-forward repositioning, the proof has to be in shipped work, not the manifesto. For brands building serious digital products, though, Fantasy has the track record to be on the shortlist.

About Fantasy

Fantasy, founded by David Martin, is a branding & identity agency based in New York. Its work also spans Digital Product & UX, Experiential and Strategy.

Fantasy is a digital product design shop that has quietly shaped some of the largest digital experiences people use every day, and it's now positioning hard around the next wave, "intelligent experiences" built on AI. The work sits at the high end of product and UX design: the interfaces, flows and systems behind major consumer platforms rather than campaigns or advertising.

What you're buying is product-design rigor with a futurist bent, which is a strong combination when your problem is genuinely about how a digital product should look, feel and behave. The caveat is the same as for any AI-forward repositioning, the proof has to be in shipped work, not the manifesto. For brands building serious digital products, though, Fantasy has the track record to be on the shortlist.