Gander
New York, New York
Gander is a New York-based branding & identity agency specializing in packaging and social & content, with clients including Graza, Yellowbird and Smallhold.
If you've admired a cult grocery-shelf brand in the last five years, there's a decent chance Gander designed it, Graza's squeeze bottle olive oil being the canonical example.
About Gander
Founded in 2017 by Mike McVicar and Katie Levy, Gander is a branding & identity agency based in New York. Its work also spans Packaging and Social & Content. Past clients include Graza, Yellowbird, Smallhold, Swehl and Celebrate Brooklyn. Its work has been recognized at Fast Company Most Innovative Companies (Design) 2024 and Dieline Awards Best in Packaging.
If you've admired a cult grocery-shelf brand in the last five years, there's a decent chance Gander designed it, Graza's squeeze bottle olive oil being the canonical example. The studio has a rare knack for giving challenger CPG brands a personality that consumers actually adopt.
Fast Company named them one of design's most innovative companies, and Dieline keeps handing them packaging awards. Best fit: founder-led consumer brands that want to be loved, not just noticed.
Specialties
At a glance
- Founded2017
- LocationsNew York
- FoundersMike McVicar, Katie Levy
- Websitetakeagander.com
Best for
Gander is a good fit if you need:
- A new brand identity or a rebrand
- Packaging design for physical products
- Social-first content and community
Notable clients
Awards & recognition
Frequently asked questions
Where is Gander located?
Gander is based in New York.
What does Gander specialize in?
Gander focuses on Branding & Identity, Packaging and Social & Content.
What brands has Gander worked with?
Gander's clients have included Graza, Yellowbird, Smallhold, Swehl and Celebrate Brooklyn.
When was Gander founded?
Gander was founded in 2017 by Mike McVicar and Katie Levy.
Has Gander won any awards?
Gander's work has been recognized at Fast Company Most Innovative Companies (Design) 2024 and Dieline Awards Best in Packaging.
Is Gander hiring?
Gander has no openings flagged in our latest review, but check its site for the current status.
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Profile last reviewed August 2026
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