Giant Spoon
New York, New York
Giant Spoon is a New York-based experiential agency specializing in advertising and media & performance, with clients including Netflix, HBO and Reddit.
Giant Spoon made its name with experiential that became industry legend, HBO's SXSW Westworld town is still the reference point for brand activations, and topped its Fast Company category in 2026.
About Giant Spoon
Founded in 2013 by Alan Cohen, Jon Haber and Marc Simons, Giant Spoon is an experiential agency with offices in New York and Los Angeles. Its work also spans Advertising and Media & Performance. Past clients include Netflix, HBO, Reddit, Walmart, Lucid Motors and American Express. Its work has been recognized at #1 Fast Company Most Innovative Companies (category, 2026).
Giant Spoon made its name with experiential that became industry legend, HBO's SXSW Westworld town is still the reference point for brand activations, and topped its Fast Company category in 2026. The Timothée Chalamet campaign for Lucid shows they can do culture-jacking at Hollywood scale too.
Now part of Wpromote (2026) while keeping its NY/LA teams, they pair big-swing creative with real media chops. Hire them for moments the press writes about, not maintenance marketing.
Specialties
At a glance
- Founded2013
- LocationsNew York, Los Angeles
- FoundersAlan Cohen, Jon Haber, Marc Simons
- Websitegiantspoon.com
Best for
Giant Spoon is a good fit if you need:
- Events, activations, or experiential work
- A big advertising campaign
- Media planning and performance marketing
Notable clients
Awards & recognition
Frequently asked questions
Where is Giant Spoon located?
Giant Spoon is based in New York, Los Angeles.
What does Giant Spoon specialize in?
Giant Spoon focuses on Experiential, Advertising and Media & Performance.
What brands has Giant Spoon worked with?
Giant Spoon's clients have included Netflix, HBO, Reddit, Walmart, Lucid Motors and American Express.
When was Giant Spoon founded?
Giant Spoon was founded in 2013 by Alan Cohen, Jon Haber and Marc Simons.
Has Giant Spoon won any awards?
Giant Spoon's work has been recognized at #1 Fast Company Most Innovative Companies (category, 2026).
Is Giant Spoon hiring?
Giant Spoon has no openings flagged in our latest review, but check its site for the current status.
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Profile last reviewed August 2026
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