Grey
New York, New York
Grey is a New York-based advertising agency specializing in digital product & ux and experiential.
The proposition is breadth and effectiveness at scale, with deep experience in the regulated, complex categories (like health) where a lot of agencies struggle. The trade-off is the network reality, Grey is large, and large means uneven.
About Grey
Grey, founded by Lawrence Valenstein and Arthur Fatt, is an advertising agency based in New York. Its work also spans Digital Product & UX, Experiential and Social & Content.
Grey is a global network with the institutional heft you'd expect from a shop serving a fifth of the Fortune 500, and an internal motto, "Famously Effective Since 1917," that nicely captures both its longevity and its emphasis on work that sells, not just work that wins. Now part of WPP (paired with AKQA in recent reorganizations), it spans the full modern menu: creative, experiential, social, digital, commerce and a notable health-and-wellness practice.
The proposition is breadth and effectiveness at scale, with deep experience in the regulated, complex categories (like health) where a lot of agencies struggle. The trade-off is the network reality, Grey is large, and large means uneven. But for a big advertiser that needs an agency capable of operating across many disciplines and markets at once, Grey's century of doing exactly that counts for something.
Specialties
At a glance
- LocationsNew York
- FoundersLawrence Valenstein, Arthur Fatt
- Websitegrey.com
Best for
Grey is a good fit if you need:
- A big advertising campaign
- A website, app, or digital product
- Events, activations, or experiential work
- Social-first content and community
Frequently asked questions
Where is Grey located?
Grey is based in New York.
What does Grey specialize in?
Grey focuses on Advertising, Digital Product & UX, Experiential and Social & Content.
Who founded Grey?
Grey was founded by Lawrence Valenstein and Arthur Fatt.
Is Grey hiring?
Grey has no openings flagged in our latest review, but check its site for the current status.
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Profile last reviewed July 2026
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