Gus

About Gus

Gus is an advertising agency based in New York. Its work also spans Branding & Identity and Strategy. Past clients include Away, Blueland, Spindrift, Lovesac, Klaviyo and Mammoth Brands. Its work has been recognized at Ad Age Small Agency of the Year, Northeast, Gold (2026).

Gus has turned staying small into its competitive edge. The 20-person New York shop grew revenue from $1.8 million to $4.9 million in 2025, lost no clients and expects to more than double again this year, winning Ad Age's top small-agency honor for the Northeast. Brands like Away, Blueland and Mammoth Brands hired it not for one campaign but to build or revive their entire brand platforms.

Its first Blueland campaign lifted sales 38% in months and helped secure national retail distribution, a good snapshot of what it does best: direct-to-consumer and challenger brands that need a clear platform and senior attention. Large brands needing global production scale may outgrow it.

Specialties

At a glance

• LocationsNew York
• Websitegus.biz

Best for

Gus is a good fit if you need:

• A big advertising campaign
• A new brand identity or a rebrand
• Brand positioning and strategy

Notable clients

Awards & recognition

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