Motto
New York, New York
About Motto
Motto is a strategy-led branding agency built around the idea that a brand should be something people want to rally behind. Founded by Sunny Bonnell and Ashleigh Hansberger, it pairs positioning and naming with identity systems for companies going through growth or reinvention, and operates from offices in New York, London, Dallas, and Berlin. The work leans on a clear point of view and a strong verbal identity rather than visual style alone.
Motto's proposition is clarity of meaning, a sharp verbal and strategic core a company and its audience can rally behind rather than visual polish for its own sake. The trade-off with positioning-led shops is that the value lives in the thinking, so the work is only ever as strong as the strategy underneath it.
Specialties
At a glance
- LocationsNew York, London, Dallas, Berlin
- FoundersSunny Bonnell, Ashleigh Hansberger
- Websitewearemotto.com
Careers & open roles
Motto is currently hiring. See current openings on its careers page.
Frequently asked questions
- Where is Motto located?
- Motto is based in New York, London, Dallas, Berlin.
- What does Motto specialize in?
- Motto focuses on Branding & Identity, Strategy and Naming.
- Is Motto hiring?
- Yes — Motto has open roles listed on its careers page.
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