nice&frank — New York Advertising Agency, Clients & Work

nice&frank is a New York-based advertising agency specializing in strategy and social & content, with clients including ŌURA, Graza and Häagen-Dazs.

nice&frank agency website (niceandfrank.com)

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Our take

nice&frank is one of the fastest-rising independents of the decade.

About nice&frank

Founded in 2022 by Laura Petruccelli and Graham North, nice&frank is an advertising agency with offices in New York and Los Angeles. Its work also spans Strategy and Social & Content. Past clients include ŌURA, Graza, Häagen-Dazs, Nutrafol, Les Mills and Sanrio. Its work has been recognized at Ad Age A-List Newcomer of the Year (2024) and Ad Age Small Agency of the Year, Northeast, Silver (2026).

nice&frank is one of the fastest-rising independents of the decade. Launched in 2022 by chief creative officer Laura Petruccelli and chief strategy officer Graham North, the shop topped $4.5 million in revenue in its first year and was named Ad Age's Newcomer of the Year in 2024. Its work runs on deadpan, self-aware humor with a sharp strategic spine, from Graza's "seriously serious" olive oil spots to Vin Diesel slowing down for Häagen-Dazs on the Super Bowl stage.

The roster skews toward challenger and premium consumer brands in wellness, food, and tech, which makes nice&frank a natural fit for brands that want a big, culturally loud idea without the overhead of a holding-company network. Brands that need heavy media buying or large-scale production infrastructure in-house will likely pair it with specialist partners.