Order
New York, New York
About Order
Founded in 2017 by Jesse Reed and Hamish Smyth, Order is a branding & identity agency with offices in New York and Miami. Its work also spans Strategy. Past clients include Herman Miller, Knoll, MoMA, Kickstarter, Notion and The Frick Collection. Its work has been recognized at Fast Company and It's Nice That.
Order is modernist rigor as a working practice. Founders Jesse Reed and Hamish Smyth — also behind the Standards Manual reissues of the NASA and NYCTA graphics manuals — bring that same systems discipline to living clients like Herman Miller, Knoll, and MoMA.
Their identities are quiet, grid-true, and built to last decades rather than trend cycles; they even spun the approach into Standards, a brand-guidelines platform. The right studio when you want timeless over loud.
Specialties
At a glance
- Founded2017
- LocationsNew York, Miami
- FoundersJesse Reed, Hamish Smyth
- Websiteorder.design
Notable clients
Awards & recognition
Frequently asked questions
- Where is Order located?
- Order is based in New York, Miami.
- What does Order specialize in?
- Order focuses on Branding & Identity and Strategy.
- What brands has Order worked with?
- Order's clients have included Herman Miller, Knoll, MoMA, Kickstarter, Notion and The Frick Collection.
- When was Order founded?
- Order was founded in 2017 by Jesse Reed and Hamish Smyth.
- Has Order won any awards?
- Order's work has been recognized at Fast Company and It's Nice That.
- Is Order hiring?
- Order has no openings flagged in our latest review, but check its site for the current status.
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Profile last reviewed July 2026
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