R/GA

About R/GA

R/GA, founded by Robert Greenberg and Richard Greenberg, is a branding & identity agency based in New York. Its work also spans Advertising, Digital Product & UX, Motion & Film and Experiential.

R/GA has reinvented itself more times than almost any agency alive, which is fitting for a shop founded as a film-titles studio by Robert Greenberg that became a digital pioneer and then an innovation consultancy. Its landmark is Nike+, the FuelBand and the connected-fitness ecosystem that helped turn a sneaker company into a technology brand, a genuine "this changed the category" piece of work. The current positioning around "intelligent brand systems for the intelligence age" is the latest pivot, and R/GA has earned the benefit of the doubt on reinvention.

What you get is an agency genuinely comfortable where brand, product and technology converge, a place that can design a system, not just a campaign. The honest note is that R/GA has weathered real ownership and restructuring turbulence in recent years, so the question is which version of R/GA you're buying. But the intellectual horsepower and the track record of being early are still real assets.

Specialties

At a glance

• LocationsNew York
• FoundersRobert Greenberg, Richard Greenberg
• Websiterga.com

Best for

R/GA is a good fit if you need:

• A new brand identity or a rebrand
• A big advertising campaign
• A website, app, or digital product
• Motion design, animation, or film
• Events, activations, or experiential work

Careers & open roles

R/GA is currently hiring. See current openings on its careers page.

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