TBWA\Chiat\Day NY: Profile, New York Advertising Agency

TBWA\Chiat\Day NY is a New York-based advertising agency specializing in strategy and media & performance.

$TBWA\Chiat\Day NY agency website (tbwachiatday.com)$

Our take

About TBWA\Chiat\Day NY

TBWA\Chiat\Day NY, founded by Jay Chiat and Guy Day, is an advertising agency based in New York. Its work also spans Strategy and Media & Performance.

TBWA\Chiat\Day carries one of the most loaded legacies in advertising, this is the lineage of Apple's "1984" and "Think Different," of Jay Chiat's conviction that an agency should be a creative weapon, not a service desk. The New York office applies the network's signature frameworks, "Disruption" and "Media Arts," to major brands, and the throughline is a belief that the best advertising breaks a category's conventions rather than polishing them.

The strength is a real intellectual model behind the creative, plus the resources of the Omnicom network. The standing challenge for any agency with a legacy this towering is living up to it, "the Apple agency" is a bar almost nothing clears twice. But the ambition and the methodology are genuine, and on the right brief TBWA still swings for the kind of idea that reshapes how a category talks.