Virtue

New York, New York

Virtue is a New York-based advertising agency specializing in social & content and strategy, with clients including Coca-Cola, Converse and Delta.

Our take

Virtue turned its parent company's turbulence into an advantage in 2025, leaning on VICE's access to studios, creators and cultural insight to reestablish itself as a culture-first creative shop.

About Virtue

Virtue is an advertising agency with offices in New York, Los Angeles, London, Dubai and Mumbai. Its work also spans Social & Content, Strategy and Motion & Film. Past clients include Coca-Cola, Converse, Delta, Tinder, MGA Entertainment and Gallo. Its work has been recognized at Ad Age A-List Standout (2026).

Virtue turned its parent company's turbulence into an advantage in 2025, leaning on VICE's access to studios, creators and cultural insight to reestablish itself as a culture-first creative shop. Revenue was projected to nearly double to $50 million or more, and a 68% new-business win rate added clients like MGA Entertainment, Gallo, Red Lobster and Ryze, earning a 2026 Ad Age Standout nod.

Its shoppable music videos for MGA, starring viral internet personalities, sold out inventory in a day, which captures the agency's sweet spot. Virtue is a strong pick for challenger brands chasing youth culture and social relevance; brands needing heavy performance media will want a specialist alongside it.

Specialties

AdvertisingSocial & ContentStrategyMotion & Film

At a glance

Best for

Virtue is a good fit if you need:

  • A big advertising campaign
  • Social-first content and community
  • Brand positioning and strategy
  • Motion design, animation, or film

Notable clients

Coca-ColaConverseDeltaTinderMGA EntertainmentGalloRed Lobster

Awards & recognition

Ad Age A-List Standout (2026)

Frequently asked questions

Where is Virtue located?

Virtue is based in New York, Los Angeles, London, Dubai, Mumbai, Singapore.

What does Virtue specialize in?

Virtue focuses on Advertising, Social & Content, Strategy and Motion & Film.

What brands has Virtue worked with?

Virtue's clients have included Coca-Cola, Converse, Delta, Tinder, MGA Entertainment, Gallo and Red Lobster.

Has Virtue won any awards?

Virtue's work has been recognized at Ad Age A-List Standout (2026).

Is Virtue hiring?

Virtue has no openings flagged in our latest review, but check its site for the current status.

Similar agencies in New York

Profile last reviewed October 2026

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